Awareness campaign

ServiceIQ
Got a Trade, Got it Made

National campaign to raise awareness of on-the-job training and careers in New Zealand’s trades and services.

Assisted with development and execution for ServiceIQ’s contribution to the Got a Trade campaign, ensuring that ServiceIQ’s offering was clearly demonstrated in all media and events.

Further information here: gotatrade.co.nz

Responsibilities:

• Assisted with development of assets for web, broadcast media and events.

• Worked with the ServiceIQ Schools team to promote campaign to students and careers advisers – print, web, social, video.

• Developed material for teachers to inform them of the benefits of a trade career. Encouraged their students to explore their options for a better future.

Results:

• Profiles on major media including Seven Sharp every night of the Got a Trade campaign.

• 1.8 million media impressions each year.

• 1600 student workplace SpeedMeets.

• An 20% increase in trainee signups post campaign and high level of trainee completions in the businesses we serve.